…usually it’s low key stuff – a mom hassled in a restaurant or mall, a resultant nurse-in of lactivists (lactation activists). At worst, it’s somebody in the limelight like Rosie O’Donnell or Bill Maher saying something really stupid about breastfeeding. But no! This time it was really big news about breast pump companies themselves, and the whole dynamic of the industry changing: Evenflo buying out Ameda!